Leadership Team
Innovation bred from experience and expertise
Uniting Together to Form the World’s Largest Edge Cloud Network
The Zadara executive team is comprised of savvy business leaders and tech industry experts, bringing years of experience together to create edge cloud solutions and services that work as they should and deliver on the value they promise. Our team cultivates a strong organizational culture and works tirelessly to deliver on-demand, affordable, and reliable infrastructure and edge cloud services to our managed service provider partners and to enterprises, alike.

Nelson Nahum
Chief Technology Officer
Nelson brings over 25 years of experience in the storage industry in multiple storage software development positions. He is known for creating innovative products and successfully bringing them to market. Prior to co-founding Zadara, he was a Fellow and Vice President of Software Engineering at LSI Corporation, where he was responsible for an engineering team of over 250 people. Previously he was CTO and co-founder of StoreAge Networking Technologies, which was acquired by LSI in 2006. At StoreAge, he invented the out of band storage virtualization system, building and leading the engineering to a successful product that was adopted by HP and led to the acquisition of StoreAge by LSI. Nelson holds multiple patents related to storage systems. He has a B.Sc EE from the Technion, the Israeli Institute of Technology.

Moshe Lichtman
Chairman
Moshe Lichtman brings more than 35 years of product and leadership experience and 20 years of investment experience in the global high tech industry. In 2011 he retired from Microsoft where he was Corporate VP responsible for several of its consumer businesses. As head of MSN’s international business in the late 90′s, Moshe was responsible for quadrupling the business to become the #1 network in Europe, Canada, Australia and many other international markets. Under Moshe’s leadership in the early 2000′s, Microsoft’s TV business became the leading provider of IPTV platforms to telecom operators globally. Upon returning to Israel in 2006, as President of Microsoft’s R&D center in Israel, Moshe was responsible for turning the Israel operation into one of the three largest strategic innovation hubs outside the US. Mr. Lichtman was also among the leaders of the Windows 95 team and President of Softimage, a leader in media creation software. Prior to Microsoft, Mr. Lichtman held software development and management positions in several high-tech startups. Mr. Lichtman is the co-author of the best-selling book “The complete guide to the C language” and holds a BSc Cum Laude in Computer Engineering from the Technion – Israel Institute of Technology, and an MBA from the MIT Sloan School. In 2009 Mr. Lichtman was selected Top High Tech CEO of a large multinational company in Israel by the Israel Management Institute.

Nir Ben Zvi
Chief Financial Officer/
Chief Operating Officer

Nelson Nahum
CEO
Nelson brings over 25 years of experience in the storage industry in multiple storage software development positions. He is known for creating innovative products and successfully bringing them to market. Prior to co-founding Zadara, he was a Fellow and Vice President of Software Engineering at LSI Corporation, where he was responsible for an engineering team of over 250 people. Previously he was CTO and co-founder of StoreAge Networking Technologies, which was acquired by LSI in 2006. At StoreAge, he invented the out of band storage virtualization system, building and leading the engineering to a successful product that was adopted by HP and led to the acquisition of StoreAge by LSI. Nelson holds multiple patents related to storage systems. He has a B.Sc EE from the Technion, the Israeli Institute of Technology.

Robi Hartman
Co-Founder, Director
Robi has over 30 years experience as a technology entrepreneur, a global executive for leading technology companies with vast experience in public markets, fund raising, and M&A. He is currently CEO of West End Technology Investments focused on fund raising and advisory services to start-up companies. Robi was a founder, Chairman and initial CFO for StoreAge Networking Technologies from its inception until its acquisition by LSI (NASDAQ:LSI). He was Chairman and CEO of IIS (NASDAQ:IISLF), CEO of Teledata (NASDAQ:TLDCF) that was sold to ADC (NASDAQ:ADCT), and Vice Chairman of Teledata Networks that was sold to Enablence (CDNX.ENA.V). He has served on the Boards of numerous companies and qualifies as a “financial expert” for both public and private companies. Robi has a B.A. in Political Science and Economics from Bar Ilan University and an MBA with a concentration in finance from Bentley University.

Vladimir Popovski
Chief Services Officer
Vladimir brings over 20 years of experience in software development, architecture, and support in a variety of technical and management positions. He is known for finding creative and innovative solutions for complex problems. Prior to co-founding Zadara, he was a Distinguished Engineer at LSI Corporation, one of the highest ranks in the technical ladder. During his career at LSI (and previously StoreAge Networking Technologies, acquired by LSI) he was responsible for Software and Solutions architecture, development and support of storage virtualization products. He founded and led the intelligent switch platforms team, which later became the core of the product. Before joining StoreAge, Vladimir led the IT department at Azmol Company, one of the largest import/export organizations in the Republic of Moldova. Vladimir holds multiple patents related to storage systems and software development. He has an M.Sc. in Applied Mathematics from the Moldova State University with specialization in Algorithmic Languages and Programming.

Lauren Koszarek
Vice President
Marketing
Lauren Koszarek is a communications expert and content strategist known for her impact at fast-paced disruptive technology companies. At Zadara she leads global communications and content strategy. Prior to joining Zadara, Lauren led global communications and content strategy at HackerOne, named #5 on FastCo’s World’s Most Innovative Company’s list in 2020 under her leadership. She brings to Zadara experience leading communications strategies with partners, including the U.S. Department of Defense, General Motors, Uber, Facebook, Goldman Sachs, Starbucks, and Slack, among others. Lauren brings to Zadara experience telling technology stories for brands like T-Mobile, Microsoft, Blackberry and HTC, and is specialized in crisis and incident response communications.

Kerry Telling
Vice President
EMEA Sales
Kerry brings over 20 years of IT Industry experience to Zadara, holding senior management roles in all sectors of the channel. Entering the industry as an Account Manager in Distribution at RBR Networks, now Comstor, Kerry progressed to Sales Management before moving with the executive team across to Zycko. Kerry ran the Storage team at Zycko for 4 years before moving into a Strategic Sales role for StoreAge, a Storage Virtualisation Start-Up that was subsequently acquired by LSI – A highlight of this role was running the OEM contract with HP in Canada. Kerry then spent 3 years as Sales Director for a UK based VAR Startup before joining Zadara in 2014. Having successfully built the go-to-market strategy for Zadara in Northern Europe, Kerry is now responsible for all Sales in EMEA.

Eli Shapira
Co-founder, Director
Eli was recently vice president of Software Strategy at LSI Corporation. Previously he was CEO and co-founder of StoreAge Networking Technologies. Eli was the primary leader of StoreAge, sheparding the company from inception to significant worldwide revenue and the eventual sale to LSI. Eli has been in the position of CEO in several technology firms over the last 25 years ranging from large public firms (IIS/Decision Data) to private startup companies like StoreAge. He is a seasoned senior executive that in addition to his top leadership roles has been consulting with technology firms for many years on a worldwide basis. Eli holds a B.Sc degree in Mathematics from the Technion, the Israeli Institute of Technology.

Ethan Benovitz
Director
Ethan Benovitz is a partner at Genesis Capital Advisors LLC in New York, which invests in the technology, medical technology and specialty finance sectors. Before founding Genesis, he was a director of DKR Oasis Capital Management LP. Mr. Benovitz brings nearly twenty years of corporate finance and investment experience to the Zadara board. Mr. Benovitz earned his JD from Harvard Law School and BA from Yeshiva University.

Daniel Saks
Director
Mr. Saks has over 20 years experience in negotiating and investing in small cap companies. Mr. Saks was a co-founder and managing member of Genesis Capital Advisors LLC, a New York based asset management firm. Mr. Saks was a director of DKR Oasis Capital Management LP, a multi-strategy hedge fund, where he managed a portfolio of structured debt and equity investments in small cap and micro cap companies. Previously, Mr. Saks was a founder and general partner of WEC Asset Management LLC, a New York based asset manager. Mr. Saks previously was an associate in the corporate finance group at Skadden, Arps, Slate, Meagher & Flom LLP. Mr. Saks earned an M.B.A. from New York University’s Leonard N. Stern School of Business and a J.D. from New York University School of Law.

Uri Erde
Director
Uri Erde has over 15 years of experience in the fields of finance and capital markets. Prior to joining IGP Uri was a senior investment manager with KCPS Private Equity, a buyout firm focusing on Israeli related companies, where he led investments, acquisitions and integrations in the fields of agri-tech, logistics, healthcare, industry and IT. Earlier in his career, Uri held several positions with Gornitzky & Company, KPMG and Prof. Itzhak Swary & Company, where he provided financial and legal advisory services in the fields of capital markets, taxation and private equity. Uri is a CPA and a Lawyer, and holds B.A in Accounting (summa cum laude) and L.L.B (magna cum laude), both from Tel-Aviv University.

Are you ready to join us?
We are looking for authentic, driven, customer obsessed individuals to join our thriving global team. At Zadara you will be surrounded by a group of intelligent, open-minded, critical thinkers with diverse backgrounds who are committed to learning and development at every level. Join our growing diverse team and help us achieve 1000s of cloud locations.
Leading companies worldwide trust Zadara. Read their stories.
Find out why leading companies around the world, and in a variety of industries, trust Zadara for their enterprise data storage and management.



