Traditional storage has ruled the data center for over three decades. This has historically come with large CapEx expenditures, usually meaning you initially purchase more storage than you need so that you aren’t faced with another data center upgrade in a couple of years. But the traditional storage model isn’t working anymore. Like Uber has upended the taxi cab industry; smartphones have stumped the sales of products like alarm clocks and cameras; and music streaming services have revolutionized the music industry — universal storage is turning traditional storage on its head. Here’s why.