How MSPs Can Sell Enterprise Backup and Recovery Services


In today’s 24/7/365 commercial environment, information is a crucial resource for almost any business.  With that said, enterprise backup and recovery services are critical.

A company that loses access to its data for even just minutes will almost certainly suffer significant negative repercussions.

For example, every hour of downtime can cost a Fortune 1000 enterprise an average of $500,000 to $1 million. Plus, companies risk long-term loss of both customers and reputation.

Many times businesses don’t really understand how vulnerable they are to a potentially catastrophic loss of data due to disruptions such as man-made or natural disasters, hardware/software failures, malware attacks, or ill-advised actions by workers that can result in critical information being inadvertently (or deliberately) deleted or corrupted. Without a comprehensive backup solution in place, companies run the risk of critical and irreplaceable data disappearing in an instant due to some unanticipated circumstance.

Yet many businesses lack a viable strategy for ensuring that their vital information is adequately backed up and recoverable. Far too many companies aren’t consistently backing up their data at all. And many of those that do are actually more vulnerable than they know because their backup process doesn’t cover all the necessary bases.

That’s where a Managed IT Services Provider (MSP) can perform a vital service for its customers. Many businesses don’t have the time, money, or expertise to craft an adequate backup plan on their own. But a good MSP can help identify and implement enterprise-class backup solutions that will keep their clients’ data safe and available in almost any circumstance.

To learn more about Zadara Storage enterprise backup and recovery services, click here to join our webinar, “Why Service Providers Love Zadara Storage” on June 7th. 

Why Many Companies Have Inadequate Data Backup

The biggest reason many businesses skimp on their enterprise backup and recovery services is cost. It’s undeniable that implementing a good backup plan requires an investment of funds that might seem to be more urgently needed elsewhere. That often leads to companies relying on solutions that are less costly, but also less comprehensive and reliable.

Many times IT managers believe they are covered because workers are backing up their data to some type of on-premises storage on a daily or weekly basis. Or the company may maintain an account with a cloud backup service that automatically uploads data from servers or employee computers on a preset schedule.

But such practices can give an organization a false sense of security. It’s not uncommon for businesses that have some type of backup solution in place when they lose data to still have to call on a professional data recovery service to retrieve information that the company’s backup system was not able to fully restore.


What a First-Class Data Backup Solution Looks Like

Sometimes small businesses settle for inadequate backup because they are unaware of the enterprise backup and recovery services features that they need. The backup solutions offered by Zadara Storage provide a good picture of what a modern enterprise-grade backup system looks like.

For example, Zadara’s VPSA Storage Array technology enables backup to both on-premises and remote storage in order to ensure that a local disaster, such as a fire or flood, can’t wipe out both the original data and the backup at the same time. In addition, all data is RAID protected, which ensures that copies of the data are dispersed across several disks so that a drive failure will not cause data loss.

The Zadara technology allows automatic, continuous, incremental backups, with frequent zero-impact snapshots not only of data but of the operating system and running applications as well. This, along with mirroring to local and remote storage, enables automatic failover to virtual servers in the cloud or on site. If a local server should suddenly go down, these already-provisioned backup servers can instantly kick in, allowing a client’s applications to continue running without interruption. Moreover, with Zadara’s multi-zone and multi-cloud capabilities, even if a major cloud provider such as AWS or Microsoft Azure suffers an outage, the backup system can still provide customers with continuous access to their data.

Other features of a top-notch enterprise backup solution include unlimited scaling, in-flight and at-rest encryption, and centralized management. A critical service an MSP can add is continuous verification of backups, to ensure not only that client data is backed up correctly, but that it can, in fact, be recovered.


How MSPs Can Encourage Clients To Adopt Enterprise Backup and Recovery Services


MSPs, as trusted partners in helping companies get the best from their IT investments, have the opportunity to educate their clients about the dangers, potentially to the very survival of the business, of making less than adequate provisions for backing up critical data. At the same time, the MSP must be able to provide a solution that not only meets the required operational standards but which also is affordable within the client’s budget constraints.

That’s why partnering with a top-notch STaaS (storage-as-a-service) provider like Zadara Storage is key. Because the STaaS model is inherently more technically comprehensive and cost effective than solutions involving traditional storage, MSPs that take the initiative to encourage clients to upgrade their backup capability can offer enterprise-grade backup at a small business price point.

If you’d like to know more about how you can provide your customers with backup services that are more comprehensive and cost-effective than they can achieve on their own, please download the ‘Zadara Storage Cloud’ whitepaper.

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Zadara Team

Since 2011, Zadara’s Edge Cloud Platform (ZCP) simplifies operational complexity through automated, end-to-end provisioning of compute, storage and network resources.

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