James is a visionary Distinguished Technologist with a proven pedigree in steering global digital transformation. As the former Worldwide Corporate Field CTO for Hewlett Packard Enterprise, he served as a strategic linchpin across the UK, EMEA, and beyond, translating complex innovations in AI, Hybrid Cloud, and Cyber Resilience into tangible commercial outcomes. He is now bringing his skills and capabilities to Zadara in Europe where he continues to deliver value to its customers and partners. Known for his ability to bridge the divide between technical intricacy and executive strategy, James has spearheaded landmark engagements—including a pivotal $90m deal with a global investment bank—whilst acting as a trusted confidant to CXOs and IT Directors alike. A celebrated keynote speaker and media-savvy thought leader, he combines robust commercial acumen with a genuine passion for problem-solving, ensuring organisations do not simply adopt technology, but thrive by it.