All flash is gaining much hype – and for good reasons. Flash is changing architectures, delivering faster workloads, enabling new applications and is helping to achieve better efficiencies – we are just at the beginning of the flash revolution in the data center.

But we all know that there’s no such thing as a free lunch, and that although hyperbole often has a grain of truth, it needs to be looked at critically. With flash, the cost equation (TCA and TCO) is becoming more confusing whether on-premise or in the cloud, and flash vendors add to the confusion with marketing lingo. Well, who can blame them? Flash is a great technology and it’s tempting to market it everywhere.